1 mes de prueba gratis
$ 19.99/mes
+ todos los cursos
Descripción del Curso

Learn the foundations of pay-per-click advertising with Google AdWords, the industry-leading PPC platform. First, explore how AdWords works and how it fits with what your business—and your customers—need. Then learn how to set up a new AdWords account and start researching your keywords: the foundation of all great advertisements.

Once you've set up a new campaign and written your first ad, you can learn how to use AdWords reporting and Google Analytics to monitor their performance. Instructor Brad Batesole also shows how to optimize ads to get more clicks, conversions, and ultimately more return on your investment (ROI). Finally, go beyond the basics of AdWords with ad extensions—a feature which can increase your click-through-rate by several percentage points. By the end of the training, you'll know everything you need to create effective PPC ads on the Google ad network.

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Detalles del Curso
en
en
Brad Batesole
Ritmo propio
Principiante
3 horas
Linkedin Learning
1 mes de prueba gratis
$ 19.99/mes
+ todos los cursos
Detalles del Curso
en
en
Brad Batesole
Ritmo propio
Principiante
3 horas
Descripción del Curso

Learn the foundations of pay-per-click advertising with Google AdWords, the industry-leading PPC platform. First, explore how AdWords works and how it fits with what your business—and your customers—need. Then learn how to set up a new AdWords account and start researching your keywords: the foundation of all great advertisements.

Once you've set up a new campaign and written your first ad, you can learn how to use AdWords reporting and Google Analytics to monitor their performance. Instructor Brad Batesole also shows how to optimize ads to get more clicks, conversions, and ultimately more return on your investment (ROI). Finally, go beyond the basics of AdWords with ad extensions—a feature which can increase your click-through-rate by several percentage points. By the end of the training, you'll know everything you need to create effective PPC ads on the Google ad network.

Tags Relacionadas